Let’s Understand What is Digital Marketing?

Today I’m going to tell you a real business success story that has shown proven results using Digital Marketing Strategies in their business.

Here, in Rohtak, we have worked for a Bakery Shop “Evara Bakers” which was struggling to build awareness in the local market due to high competition. So, we approached them and suggested building their online presence using Digital Marketing methods like creating an Instagram and Facebook page.

We also recommended that they should post images, stories, and reels of bakery products in a strategic way. In this way, they would start gaining views and engagement, and after one month they also start receiving online orders.

We continued to serve digital marketing services for up to 6 months and we have seen a 70% growth in online orders compared to offline marketing methods. Also, they have built a 10,000 followers base on Instagram.

Now, I hope you understand how from just a simple digital marketing strategy you can boost your business’s online presence.

Now, let’s understand, what is Digital Marketing?

What is Digital Marketing?

From the above story, you have cross-checked and understood how Digital Marketing can help your business get more online sales and awareness in the local market. To clearly understand what is digital marketing, you must understand what is marketing.

Marketing is the process of Understanding and Identifying Human and Social Needs and meeting them at profit.

For example, if we figure out the basic human needs like Roti, Kapda and Makaan, but in the 21^st century human needs have changed completely. Now, the basic human needs are Mobile, Internet, Fashion, Fast food, etc. You have seen multiple shops selling the latest mobile phones, internet packages, fashion items, fast foods, online ordering services, and more.

Or else, you have seen that in summers people needs is to stay hydrated, so you have seen in the market that there many new juice, and soft-drinks corners that are selling drinks at low prices.

Now, here is the definition of Digital Marketing.

Digital Marketing is the practice of marketing or advertising business to Mobile-Internet users, who are continuously viewing YouTube, Facebook, Instagram, Google, Gaming, Shopping, etc.

Furthermore, if you want to learn more about the importance of digital marketing, here you can check our published posts:

• Importance of Digital Marketing in 2024
• Best Digital Marketing Strategies for Your Business

Types of Marketing

Here, are some of the best marketing types that people always consider:

• Newspaper Marketing
• Radio Marketing
• TV Marketing
• Magazine Marketing
• Print Media Marketing
• Mouth Marketing
• Digital Marketing

Types of Digital Marketing

• SEO Marketing (Search Engine Optimization)
• Social Media Optimisation
• Social Media Marketing or Social Media Ads
• Google Ads or Google Marketing
• Influencer Marketing
• Mobile-Marketing
• Email Marketing
• Affiliate Marketing
• Content Marketing

Final Thoughts about Digital Marketing:

Here, we have learned about the basic concepts of Marketing and Digital Marketing with the help of a business story. I hope you understand the in-depth meaning of Digital Marketing. If you liked our article, you can share your thoughts with us in the comment section below.